LinkedIn About Section Examples for Finance Professionals
If a recruiter clicks on your LinkedIn profile, your About section is where they decide whether to contact you.
Your headline got their attention. Your experience section shows your history. But the About section is where you explain who you are, what you are good at and what you want next, in your own words. It is the closest thing LinkedIn has to a conversation.
Most finance professionals either leave it empty or fill it with generic statements. “Experienced finance professional with strong analytical skills and a passion for delivering results.” That tells a recruiter nothing.
This article gives LinkedIn About section examples for Finance Managers, Financial Controllers and Finance Business Partners, and explains how to write your own.
What a strong About section does
A good About section works like a short sales page. It follows a simple flow.
Opens with who you help or the problem you solve
Shows what kind of finance professional you are and at what level
Gives two or three concrete results
Mentions your environment, such as industries, business size and systems
Ends with what you are open to or how to contact you
It should be easy to read, specific and written in plain language.
How long should it be?
LinkedIn allows up to 2,600 characters, but only the first few lines show before “see more”. Those opening lines matter most. Aim for 150 to 300 words in total, broken into short paragraphs.
Write in the first person
Use “I”, not your name or “she” or “he”. The About section is your voice. Writing in the third person can feel stiff and distant.
Example for a Finance Manager
"Most businesses do not need more reports. They need numbers they can trust, delivered fast enough to act on.
I am a CPA qualified Finance Manager with ten years in manufacturing and distribution, most recently leading finance for a $90 million business. I run month end, budgeting, cash flow and audit, and I work closely with operations and sales on cost and margin.
Recent results include cutting month end from nine days to five, releasing $2.3 million in cash by reducing debtor days, and building the forecast our bank relied on during a refinance.
I use NetSuite, Xero and Power BI, and I enjoy building small finance teams that deliver without drama.
I am open to Financial Controller opportunities in Brisbane and the Gold Coast."
Example for a Financial Controller
"Clean audits, fast month ends and a finance team people want to work in. That is what I build.
I am a CA qualified Financial Controller with 12 years across multi-entity groups in construction and property services. I currently lead a team of seven responsible for month end, statutory reporting, audit, tax and treasury for a group of 14 entities.
Highlights include three consecutive audits with no material adjustments, halving the month end close through automation, and integrating four acquisitions into group reporting within 90 days each.
I work closely with the CFO and present to the audit committee each quarter.
Always happy to connect with finance leaders and recruiters in the construction and property sectors."
Example for a Finance Business Partner
"The best finance people do not just report the numbers. They help leaders make better decisions with them.
I am a Senior Finance Business Partner supporting the COO and regional leaders of a national logistics business with $450 million revenue. My work covers budgets, forecasts, pricing, capital requests and monthly performance reviews.
Recent work includes a volume analysis that saved $3.2 million in capital by deferring a warehouse build, and a customer profitability review that lifted divisional margin by 2.4 percentage points.
I am CA qualified and work in Power BI, Adaptive and SAP.
Interested in Head of Commercial Finance or senior business partnering roles in Melbourne."
Example for a Management Accountant or FP&A professional
"Good analysis should change what a business does next. That is the part of finance I enjoy most.
I am a CIMA qualified Management Accountant with seven years in food manufacturing. I own site costing, variance analysis and monthly performance reviews for two plants, and I work closely with plant managers, supply chain and procurement.
My recent work includes a costing review that exposed 14 unprofitable products and supported a $900,000 price increase, and a daily production dashboard that helped cut waste by 18 per cent.
I work in SAP, Power BI and advanced Excel, and I am building towards a Finance Business Partner role."
Example for someone returning or changing direction
"After two years out raising my young family, I am returning to finance with fresh energy and updated skills.
Before my break, I spent eight years as a Finance Manager in retail and distribution, leading month end, budgeting and audit for businesses up to $60 million. I cut month end from nine days to five and released $1.2 million in cash through inventory reduction.
During my break, I completed NetSuite training and kept up my CPA professional development.
I am looking for a Finance Manager role in Adelaide, full time or four days a week."
This example handles the career break confidently in the first line and then moves straight to evidence.
The opening line matters most
Only the first two or three lines of your About section show before a reader clicks “see more”. Those lines need to make someone want to keep reading.
Avoid starting with your years of experience or a list of skills. Start with a view, a problem or a result. “Most businesses do not need more reports” or “Clean audits, fast month ends and a finance team people want to work in” gives the reader a reason to continue.
Update it when things change
Your About section should change as your career changes. A new role, a major achievement, a change of direction or a new qualification are all reasons to update it. Review it at least once a year.
Why these examples work
Each example opens with a line that shows a point of view about the work. Each states the level, environment and scope clearly. Each gives specific, quantified results. Each mentions systems and qualifications for search. And each ends with a clear signal about what the person is open to.
None of them uses generic phrases like “strong analytical skills” or “hard working team player”.
Keywords matter
LinkedIn search looks at your About section as well as your headline and experience. Include the terms recruiters would use to find someone like you. Your job title and target titles, core skills, systems, industries and qualification.
Work them in naturally. The About section should read like a person, not a keyword list. For more on how recruiters search, see how recruiters search LinkedIn for finance professionals.
Should you say you are looking?
If you are openly looking, a final line such as “Open to Financial Controller roles in Perth” is fine. If you are employed and want to be discreet, a softer line works better. “Always happy to connect with finance leaders and recruiters in my sector” signals openness without announcing a job search.
You can also use LinkedIn’s recruiter-only Open to Work setting. For more, see whether to use Open to Work.
Matching your resume
Your About section and your resume profile should tell the same story. They do not need to be identical, but the level, strengths and results should match. A recruiter who reads one and then the other should see the same person.
Writing your own
Use these steps.
Write one opening line that shows what you believe good finance looks like, or what you help businesses achieve.
Write two sentences on your level, qualification, industries and scope.
Pick your three strongest quantified results.
List your key systems in one sentence.
Finish with what you are open to or who you like to connect with.
Read it aloud. If it sounds like a real person talking, you are close. If it sounds like a corporate brochure, simplify.
Example for a Senior Financial Accountant
"Year end and audit are where I do my best work. I like the detail, and I like finishing with nothing left to explain.
I am a CA ANZ qualified Senior Financial Accountant with six years in private and listed groups, currently with a Wellington-based infrastructure services group of 11 entities. I own statutory accounts, consolidation, fixed assets and lease accounting, and I manage the audit file.
Recent results include delivering year-end accounts two weeks earlier than the prior year, clearing all prior audit findings and building a lease register that removed 300 manual journals a year.
I work in Dynamics 365 and advanced Excel.
Open to Financial Controller and Group Accounting Manager roles in Wellington."
Technical roles can still open with a point of view. This one tells a hiring manager what the person enjoys and where they add value before a single system is named.
Common mistakes
Leaving the About section empty
Generic statements with no results
Writing in the third person
Long walls of text
Keyword stuffing
No indication of what you are open to
Your next step
Draft your About section using the five steps above. Keep it under 300 words. Update it this week, along with your headline. For headline ideas, see LinkedIn headlines for finance professionals.
If you want your LinkedIn profile written to attract the right roles, my Gold package includes LinkedIn optimisation along with your resume, cover letter and positioning strategy.
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